Hello Rose

2026.01.22 - 2026.03.23

Hello Rose is a project that reimagines the way we meet a flower. Rather than presenting a fully bloomed rose as a final product, Hello Rose invites the user into the relationship from the very beginning—starting with a living seedling. Each box is built around the senses: a young rose plant to nurture and watch grow, a subtle scent sample to preview the fragrance to come, textured inserts that let the hand explore the feel of a leaf or petal before it appears on the user's own plant, and an abstract visualization image of rose in wind. In a world of instant bouquets and disposable decor, Hello Rose chooses patience, touch, memory, and the small magic of watching one single rose go from soil to bloom.

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